O.P.I. breath life is a milky bluish shimmery colour that was created for a good cause- to cure (yes cure! not prevent) lung cancer. How to cure? By providing the necessary funds for early detection and diagnosis, there might be chances that the patient gets early treatment that can prolong one's life. Read on to see what OPI has to say about this good cause..
So We Can All Breathe Easier
New OPI Breathe Life Nail Lacquer Supports
New Lung Cancer Foundation of America
The facts can leave you breathless: Lung cancer is the #1 killer of women, making it more deadly than the six next largest cancer killers combined. And 60% of new lung cancer victims will be non-smokers.
For these reasons, OPI is proud to join with the Lung Cancer Foundation of America(LCFA). LCFA’s primary goal is not just to prevent lung cancer, but to cure it. To help “breathe life” into raising funds for early detection, diagnosis, and a cure, OPI has created an exclusive new Nail Lacquer called Breathe Life – a fresh-air, silvery-blue.
“The statistics are shocking. Lung cancer has stopped our breathing long enough, and we need to stop it now,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.
In addition to this new Nail Lacquer, OPI has also made a donation to LCFA. “BecauseLCFA is a new organization, working on the frontlines at the grassroots level, every dollar contributed makes a tremendous impact,” Weiss-Fischmann says.
SO what are you guys waiting for? buy these gorgeous blue shades for you mom/sister/ friends and kill two birds with a stone; for a good cause and to make them happy :-)
Coming soon: Breath Life swatches..
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